From Barcelona to Miami, Elena Lee has transformed her passion for performance, fashion, and visual storytelling into Iconique by Elena Lee, a creative entertainment brand redefining the art of immersive performance.

Originally from Barcelona with a Spanish mother and Korean father, Lee came to Miami in search of adventure before ultimately making the city her home. Drawing from years of experience as a performer, she founded Iconique to bring together “performance, fashion, movement, and strong visual storytelling” while creating opportunities for fellow artists.